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![PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/81a8f6ab23770fc91436b1dacc63e6b6bf0800a4/12-Figure4.1-1.png "PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar")
PDF] CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE | Semantic Scholar
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Dain Irwin on Instagram: "Brand equity is how much influence your business has in the mind of consumers. For example, just the nike swoosh logo (the tick) is estimated to be worth
