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New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
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Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
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Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June
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Paul Rabil Lost His New Balance Sponsorship Deal For The Insane Crime Of Wearing League-Issued Adidas Uniforms | Barstool Sports
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