![AJ+ on X: "Adidas apologized for sending an email with the subject line: "Congrats, you survived the Boston Marathon!" Is April, PR Disaster Month? 😒 https://t.co/0eALzDdEvQ" / X AJ+ on X: "Adidas apologized for sending an email with the subject line: "Congrats, you survived the Boston Marathon!" Is April, PR Disaster Month? 😒 https://t.co/0eALzDdEvQ" / X](https://pbs.twimg.com/media/C9zgWMdUIAAylk6.jpg)
AJ+ on X: "Adidas apologized for sending an email with the subject line: "Congrats, you survived the Boston Marathon!" Is April, PR Disaster Month? 😒 https://t.co/0eALzDdEvQ" / X
Dime on Instagram: "The Adidas Twitter account roasted Kevin Durant (and then deleted the initial tweet) after he said he'd never wear Anthony Edwards' signature shoes 💀"
![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*22BWmHAfV4ZZl45K.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![LeBron James shouts out Kevin Durant & fellow Nike athletes after Adidas & Slim Reaper's Twitter spat LeBron James shouts out Kevin Durant & fellow Nike athletes after Adidas & Slim Reaper's Twitter spat](https://staticg.sportskeeda.com/editor/2023/12/a6207-17014793218250-1920.jpg)